Tue, 26 Mar
|Hotel Indigo Durham
Instagram for Business
With over 800 million active monthly users (of which, 500 million log in every day) Instagram offers huge potential for your business… But applying an effective strategy can be difficult, particularly if your product or service isn’t immediately “Instagrammable”!

Time & Location
26 Mar 2019, 09:30 – 16:30
Hotel Indigo Durham, 9 Old Elvet, Durham DH1 3HL, UK
About the event
In this special one-day course, Natalie Eminae explains the mechanics behind Instagram, organic post best practice and paid advertising on the network, and you’ll leave with a comprehensive understanding of how to post, engage and drive results – whether you’re B2B or B2C!
Sessions will be fully interactive with practical elements to help you get the most from the day.
Topics to be covered include:
Instagram posting best practice
How to create the right images – through photography and basic graphic design / video editing (so easy everyone can do it)
Ensuring your content stands out and has impact
Effectively using hashtags to reach target customers
Influencer Strategy – working with users who are influential in your field with engaged followers
Measuring results – understanding Instagram Analytics
Scheduling content – how to secure your account and maintain a solid presence while being able to run your business
Paid Advertising – elevating your strategy to reach new and existing customers through exceptional advertising opportunities that cost pennies and deliver sales
Take control of your narrative, know your hashtags, harness cost-effective ad solutions and engage in all the right ways to grow your must-follow Instagram stream. Selfies entirely optional.
Who is this session for?
This seminar is suitable for complete beginners through to experienced users looking to take their posts to the next level, so whether it’s framing the right shot or targeting the right influencer to work with, you’ll learn exactly what you need to step up your strategy.